Frequently Asked Questions
CAN BOOK REVIEW COPIES BE SOLD ONLINE ON AMAZON?
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Simply put, yes. Many reviewers, media contacts, and even readers that get review copies tend to sell them online. Although it is against industry practices it does happen. However, we have had a good experience with most of our contacts and we can refrain from your getting your book out this way, we will engage only reliable sources to get proper reviews only.
CAN DIGITAL BOOK LABS ENSURE MY BOOK IS IN BOOKSTORES?
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It is the job of the distributors to get books into bookstores. At Digital Book Labs we make sure that you get the best media coverage for your book marketing. While you may need a distributor to get books on stalls, you should employ a book publishing team to devise your marketing strategy for that as well.
HOW MANY MORE BOOKS WILL I SELL BY HAVING A MARKETING TEAM?
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It is almost impossible to predict an exact figure or even a close call about the number of books that can be sold. It is only possible to predict the performance through the factors; author brand, book genre, and book quality/story. But experienced agencies can give you a promising idea of the potential of your book.
CAN DIGITAL BOOK LABS PROVIDE CONSULTANCY INSTEAD OF A MARKETING CAMPAIGN?
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Yes, absolutely. We at Digital Book Labs are very understanding that many young writers need some guidance about how to go about the publishing business. We are open to guiding book titles, cover designs, website content, Amazon content, deals with Goodreads, and other services. We are also open to helping with a long-term strategy of your book and its marketing.
I NEED TO INCLUDE SOME SPEAKING ENGAGEMENTS, WILL DIGITAL BOOKS LABS BE ABLE TO HELP?
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At Digital Book Labs, we do not arrange for speaking sessions for our clients. But we position authors as speakers for many press releases which is quite helpful. We request our authors to share their desired organizations and associations. We then reach out to the media wings of these organizations; magazines, podcasts, blogs, etc. This has panned out well for most of our clients.
BOOK PROMOTIONS CAMPAIGNS INCLUDE BOOK SIGNINGS?
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Well, no. We do not usually include book signings in our promotional campaigns. But if an author requests it then we will pitch it to the media wings of the relevant organizations. This will allow solid coverage for the event and be an impactful part of the book promotion.
ARE DIGITAL BOOK LABS ABLE TO LAND SHOWS ON MAINSTREAM TELEVISION?
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It is not always that every book has the market for a mainstream audience. Hence, it is difficult to promote every book on the prime time platform. However, some books cater to a larger audience and the author can engage a television show audience so we do reach out to big channels and hook you up to them. It is very possible to land The Today Show through Digital Book Labs.
I ONLY WANT NATIONAL MEDIA COVERAGE. IS IT A POSSIBILITY?
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Yes, we can do that. However, as an expert in the field, we would recommend interacting with the local and regional media. The books that hold the attention of local and regional media; tv, radio, and newspaper have a higher probability to perform well on the national stage. Big media outlets have editors and journalists keeping an eye on the local and regional coverage for interesting work.
ARE YOU OFFERING SOCIAL MEDIA SERVICES?
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Of course, a majority of our campaign depends on the engagement done online. And we believe that rebroadcasting the successful results from the publicity campaigns is a way to populate social media with publicity placement. We have observed that this plays an effective role in boosting sales of the books and further it impressed media and potential readers.
HOW DO PITCH TO THE MEDIA?
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Being in the business for a while now, we have designed a specific approach that works well for us. We know how the media wants to be engaged, some appreciate a phone call, others like a professional email. Some like specified pre-release data and book copies. We cater to all the media requirements individually and that has been successful so far. Our pitches vary for each media house.